Design a mobile-first, photography-led site that puts provenance and certification up-front, makes it effortless to compare technical gem data, builds trust with visible lab reports and traceability, and keeps checkout simple with domestic and international payment rails.
Homepage (First Impressions)
- Hero: Full-bleed Ceylon sapphire + tagline: “Certified Ceylon Gems — NGJA & GIA Verified”
- Trust Row: NGJA badge, GIA logo, Visa, Export-Ready icon
- Categories: Loose Stones | Jewellery | Bespoke | Wholesale
- 3-Step Process: Choose → Verify → Ship & Insure
- Provenance Story: Short mine-to-market tale (200 words max)
Product Page (Mobile-First)
- Title: “3.24 ct Ceylon Sapphire — Heat-Treated | NGJA #12345”
- Images: 6–8 views (zoom + video for >LKR 500k)
- Price + CTA: Buy | Reserve | Enquire (LankaQR, Card, Wire)
- Specs Panel: Carat, Cut, Colour, Treatment, Origin
- Certification: Downloadable NGJA/GIA PDF + QR to provenance
- Chain of Custody: Mined: X, Cut: Y, Polished: Z
- Shipping/Returns: Export times, insurance, escrow for high-value
- Related: “How we grade sapphires” (SEO boost)
Photography & Assets
- 6–8 shots: top, pavilion, crown, macro, on-hand
- 10–15s rotation video (high-value)
- SEO filenames: ceylon-sapphire-3ct-ratnapura.jpg
Filters & Search
- Gem type, carat, colour, treatment, origin, lab, price
- Mobile-friendly sliders + autocomplete
Trust & Certification UX
- Clickable “View Certificate” modal (PDF inline)
- QR on packaging → immutable provenance page
Checkout & Payments
- Local: local cards, wallets
- International: USD/EUR, cards, wire, escrow (>USD 5k)
- Minimal fields + KYC for high-value
B2B / Wholesale
- Password-protected portal
- Bulk pricing, CSV export, NGJA export docs
