build a mobile-first, B2B-focused site that sells trust (certs, traceability, samples), makes sourcing frictionless (clear specs, MOQ, pricing request flow), and shows scale (factory/QA/packaging/logistics). Below I’ll walk through the strategy, UX/content/features, and a quick comparative analysis of real exporters in other countries so you can copy best practices — with concrete next steps and a checklist at the end.
1) Who you’re designing for (audience + goals)
Primary audience: importers, distributors, food manufacturers, and private-label buyers in Europe, Middle East, North America and Asia.
Their goals when visiting: quickly verify product specs and certifications, confirm MOQ & pricing path, request samples, and evaluate supplier reliability (capacity, logistics, references). Design the site to reduce friction on those tasks.
(Why this matters) — major exporters highlight certifications, capacity and compliance on their homepages because buyers want to minimize risk quickly. See Thai and Sri Lankan exporters for examples of this practice.
2) Information architecture — pages and flows (B2B-first)
- Home / Hero — short tagline (“Organic Virgin Coconut Oil — Bulk & Private Label for Export”), 1–2 CTAs: Request Quote / Request Sample.
- Products — cards for each SKU: product photo, short spec sheet (fat %, moisture, packing), packaging options, HS code, MOQ, lead time, sample policy.
- Quality & Certifications — ISO/HACCP/Organic/FairTrade documents available to download.
- Traceability & Sourcing — map/short video of origin + farmer/co-op stories.
- Manufacturing & Capacity — monthly MT capacity, export markets, cold chain/packaging lines.
- Logistics & Incoterms — example FOB/CIF options, lead times, export docs.
- Case Studies / Buyers — anonymized buyer logos, testimonials, sample order stories.
- Contact / RFQ form — structured form (company name, country, product, qty, target price, needed certifications) + ability to upload purchase order.
- Blog / Resources — regulatory updates, HS codes, shelf life, recipe/industry use-cases.
- Language switcher & currency preview — English + additional languages for target markets.
3) UX & Visuals — what converts
- Mobile-first: many buyers first discover on mobile; keep hero lean and CTA visible.
- High-quality B2B photography: product closeups, packing photos, factory shots, and export packaging.
- Data-first product cards: buyers scan for specs — present them in a compact, scannable table.
- Trust signals above the fold: certifications, export volume (e.g., “30,000 MT/year”), buyer regions. (many top exporters lead with these). KAP
- Fast load / CDN / compressed images — buying teams are global; speed matters.
- Downloadable spec sheets (PDF) per product — useful for procurement teams.
4) Content & messaging — what to say
- Emphasize food-safety (HACCP, ISO), traceability, capacity, and flexible packaging/private label.
- Use buyer-centric language: “Net 30 terms available”, “MOQ 1 MT for bulk” or “Sample: 250 ml with freight-paid option”.
- Provide clear pricing path: show indicative price range or invite RFQ with minimum fields to reduce back-and-forth.
- Publish technical FAQ: storage temp, shelf life, allergen declarations, testing protocol.
5) Security, compliance & reputation
Host certs, COAs, lab tests and supplier registrations. Buyers frequently screen for forced-labor or animal-welfare issues — proactively address risks (e.g., explain sourcing mechanisms, no-monkey-harvest policy if relevant). Recent market events have changed buyer behavior around sourcing due to welfare concerns.
6) 30-day launch checklist (minimum viable export site)
- Homepage with hero + CTAs
- 6 product pages with specs & downloadable COAs
- RFQ form connected to email/CRM
- Certifications page (PDFs uploaded)
- Contact + export manager details + WhatsApp link
- Google Analytics + event tracking for RFQ/sample clicks
- Mobile optimization + page-speed under 3s
- SEO basics: meta titles, descriptions, schema for Product pages
